How can Big Data improve your restaurant /business?

Welcome back to another exciting topic about restaurants. Today our leading actor is called BIG DATA, and I am glad to explain how we can take advantage of it to increase sales in Restaurants. Let´s get started! Sources: bookingblogmedia.blogspot.com What is big data? Big data represents a massive volume of both structured and unstructured data that is so large and difficult to process using traditional database and software techniques. Yet, the process can draw meaningful conclusions from datasets that seem entirely irrelevant to the human brain of even a less powerful computer program. Sources: YouTube.com Small restaurant with big data Sources: YouTube.com How to collect information Big Data Analytics?  Big data analytics provides relevant data in a few easy steps: POS system.  It all starts with the  POS system , as it keeps a perfectly accurate record of all orders and financial transactions per guest. Phone calls . Many visitors call restaurants to book a tabl

SEO Marketing

 SEO Marketing



First, we will analyse "SEO" from a high-level perspective as an agency. SEO is a series of tactics used to improve the website rank higher at Google (and other web search engine) search results, increasing the essential search profile. In exchange, it can make the website more communicative and sales. The long-term strategy requires a consistent commitment to individual experience and quality matter. (that is a straightforward explanation, but it can serve our purposes). (DeMers, J., Jul. 2016)

How do people perceive the idea of SEO, and what you know and don't know?

There are some of you who have never seen of web search engine optimisation (SEO), and some of you who don't get an exact idea of what it entails, or how it works when it comes to restaurants or any other business. For example, if the job serves a small or midsize market restaurant the topic asked by customers always is "How do I evaluate this website traffic (return of investment) on my SEO effort? "Most job proprietors and marketers are pleased to invest heavily in SEO when the outcomes can be reliably predicted and measured. 

The question is, as you may have already seen out, SEO doesn't rather be the way. Then the standard SEO would not be because keywords targeting the particular industry would lack enough amount to produce traffic.

Keyword Strategy



The specialised SEO knowledge coupled with the corresponding strategic content marketing program (mainly keywords finding) is the new online business secret weapon. (DeMers, J., Apr. 2014)

Some people believe SEO is all about technical, behind-the-scenes jobs that improve the website position at Google. While there is definitely one technological aspect to SEO, anyone may take some super easy strategies to change their rankings. (Rampton, J., Dec. 2016)

To some degree, keywords can always be critical for SEO. Speeches are our primary method of communicating, and we can always communicate to Google and users what our message is about. For this action, we can just go directly for writing because it is just the development of devices like Siri Alexa (Rampton, J., Jan. 2017). Like the stock exchange, SEO requires a good understanding of the market and the business. A successful SEO strategy would mean investigating and exploring suitable keywords from potential communication levels, competitiveness, and the potential for conversions. (DeMers, J., May. 2014)

To make our businesses' digital futures, long-tail keywords play an increasingly significant part when it falls to SEO and mobile SEO. Consider how the personal searches differ between mobile and screen. For example, when you're in the city searching for a great restaurant, do you see" building Seattle" or "where's the nearest building?", obviously not you just go for the keywords like "best restaurants", "Highest rated restaurants" (DeMers, J., Oct. 2014) 

If you hire us for the SEO of your restaurants, it is evident that we are doing something other than just optimising the robots.txt and writing tags. We can offer quality SEO schemes (keyword research/focus), knowledge marketing strategy, and off-page SEO methods and knowledge. (Patel, N., Apr. 2016)

If you've always searched any name of the restaurant, "the long hall," for instance, and questioned how Google defines the outcomes or how concerns are presented. As a result, SEO is your answer. SEO best practices help Google rank the site onto page one of organic search outcomes informal statements. (Ron Berman, Zsolt KatonaJun. 2013)


You may see SEO through multiple different lenses. At the lowest, most particular point, you may consider various tactics or procedures needed for the race. At the highest, most conceptual level, you may remember SEO in terms of common basic principles, and these SEO principles have not changed often. (DeMers, J., Mar. 2018) 

Some strategies are as aggressive or as rapidly developing as web search engine optimisation (SEO) in online presence. Noted by the history of algorithm updates, new technologies, and new techniques to get property in the place of web search engine results pages (SERPS), Most SEO experts (like our agency) chomp in this time to anticipate or discover the latest trends that can help people to find the restaurants, especially the traffic through SEO.
When it comes down to it, creating superior knowledge and encouraging it to the best quality should be seen as the golden standard of link business and SEO. That is why some experts are touting content strategy as that recent SEO." Social media has to turn into an important amplifier for knowledge distribution, making it crucial for any subject strategy and SEO effort. (DeMers, J., May 2014)

There are best ways to achieve great results through SEO (web search engine optimisation), organically getting the website to the place of search results for relevant keywords. This SEO operation requires many moving components, some of which are experts. Hence, companies that are important about performing well on Google typically employ an SEO master or an agency like us. We serve SEO effortlessly and efficiently, making your search results go up in no time. (DeMers, J., Jun 2017)

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Author: Shivika Gupta

References
(DeMers, J., Oct. 2014) The Top 10 Benefits of Social Media Marketing 2015 https://archive.newportbeachlibrary.org/NBPL/0/edoc/777341/9102015%20-%20City%20Arts%20Commission%20-%2006%20Importance%20of%20Social%20Media%20-%20ATTACHMENT%20A.pdf(DeMers, J., Jul. 2016) The Top 7 Content Marketing Trends That Will Dominate 2015 https://www.bigvoodoo.com/wp-content/uploads/forbes.pdf
(Jordan Paris, Dhana Rao, Jul. 2018) Understanding SEOhttps://ieeexplore.ieee.org/abstract/document/7310964
(DeMers, J., May. 2014) The Top 7 Content Marketing Trends That Will Dominate 2015 https://www.bigvoodoo.com/wp-content/uploads/forbes.pdf
(DeMers, J., Oct. 2018) The Top 7 Content Marketing Trends That Will Dominate 2015 https://www.bigvoodoo.com/wp-content/uploads/forbes.pdf
(Rampton, J., Jan. 2017) Research keywords https://ieeexplore.ieee.org/abstract/document/7977137
(Ron Berman ,Zsolt Katona , june 2013)The role of search engine optimisation https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0783
(Patel, N., Apr. 2016) Want More SEO Traffic?https://neilpatel.com/what-is-seo/



Comments

  1. At the beginning while I start to read this article, I can't denied that I felt a little bit overwhelmed, some words are out of my vocabulary, and for a person like me that I am just starting my coffee shop is quite difficult to understand everything.

    I am eager to understand how can I track the traffic on my website; and I do consider that SEO is all about technical.

    This seems to be the first article from some many other that can help me in order to have a better website.

    Thanks for the keywords tips, maybe I will have consider to hire the agency for some advisory session

    ReplyDelete
    Replies
    1. Hello,
      Thankyou for letting me know, that you got overwhelmed by the technical words, i will try to make it more simple. The traffic will be based on the keyword research and how the website will come across the targeted demographics. For more details you can contact us for the further discussion, we will provide you with the more details and explain the process that you will understand to carry out your business in a more effective way.

      Delete
  2. The importance of these types of blogs is of great help because it updates us about the active trending topics for specific categories.

    After the pandemic crisis, one of the essential items that grew was the food and restaurant industry. So, the applications are making access to these types of restaurants easier. What you have explained in the topic is very useful to understand the importance of implementing an SEO strategy that helps manage these tools and their growth.

    So, we need to learn to focus on the value and authentic purpose of the brand. This article can and will differentiate whichever brand within the crowded online purchase journey.

    ReplyDelete
    Replies
    1. yes keeping the pandemic in mind, the small businesses that want to increase their presence online especially in terms of google search. The online presence has become important even for the, it will be bring value to the people as well as more business to the owners, the growth will be slow and steady, but will be effective in long run. The restaurants especially need more visiblity, as we see now that people have started travelling now, which will make the restaurants highly discoverable. Thanks for bringing the attention to the covid situation.

      Delete

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