Welcome back to another exciting topic about restaurants. Today our leading actor is called BIG DATA, and I am glad to explain how we can take advantage of it to increase sales in Restaurants. Let´s get started! Sources: bookingblogmedia.blogspot.com What is big data? Big data represents a massive volume of both structured and unstructured data that is so large and difficult to process using traditional database and software techniques. Yet, the process can draw meaningful conclusions from datasets that seem entirely irrelevant to the human brain of even a less powerful computer program. Sources: YouTube.com Small restaurant with big data Sources: YouTube.com How to collect information Big Data Analytics? Big data analytics provides relevant data in a few easy steps: POS system. It all starts with the POS system , as it keeps a perfectly accurate record of all orders and financial transactions per guest. Phone calls . Many visitors call restaurants to book a tabl
We are glad to see you again, and we are sure
that you are eager to learn more about making your business more digital
interactive to have more bookings for your restaurant.
The information provided in this article can be
adapted to many other industries; feel free to share it with anyone, so as is
the SEOnote that we posted before!
Today's topic is the Internet of Things, better
known as IoT, but before going deeper on what is Internet of Things and how does it works.
IoT is how almost anything is connected to the
Internet and collects and shares data in real-time. By putting sensors, the
objects acquire digital intelligence. Afterwards, the thing can communicate,
share and collect specific information needed, again, all in real-time. In
short words, IoT is like putting a brain into devices. This is how Internet Of Things works.
So, can a laptop or a smartphone be considered
an object with IoT? The answer is no. This term refers to all the things that
don't have any intelligence due to their nature. Still, after adding, they
evolve onto something better, such as wearables or Alexa by Amazon. (ZDnet, 2020)
Pricing models
Before IoT, the way to measure the company's
KPIs was, in most cases, monthly. That was an accurate period for collecting
all the possible data obtained and could be interpreted later. Nowadays, business
people can easily understand their target performances and the opportunities
they must watch by having real-time data. (Kavis, 2016)
Source: beefnb.com
Benefits of IoT in restaurants
Every day, the restaurant industry is finding
more and more helpful the power of IoT for their business. As was already
explained by the sensors used, the operation hour becomes more efficient, and
staff doesn't lose time doing ordinary activities that sometimes require extra
time, so they can still focus on their activities. For example, checking the
temperature in different areas for a human can take time, and when the place is
busy is impossible to complete the duty. By using IoT in the area, the Manager
and the rest of the staff can be out of that issue, but when it's needed, the
person in charge can check it in real-time, and the error range reduces severely.
(Oza, 2019)
Efficient inventory management is why IoT is so important for
the restaurant industry; wasted food is wasted money. On the flip side, not
enough food will limit your menu and decrease customer satisfaction. An online
ordering system can track incoming orders and the necessary ingredients listed;
combining this with a barcoded inventory system, a database that detects the
expiry date of your stock can be created and monitors inventory usage. (Sharma, 2016)
Source: eingochips.com
Smart and connected kitchen
The IoT system can analyze the data and provide
a predicted ingredients-order list for any day of the year. The beauty of this
technology is that the longer it runs, the more accurate the predictions will
be; it would learn what dishes are most popular, what days are busiest, and in
the long run, which months of the year require more or less inventory, this
eliminates overspending and wasting of food, all done in real-time, and without
the need for human interaction and possible error.
Source: dzone.com
Customer experience
From a customer perspective, IoT's advantages
are the ordering apps, so clients can ask for takeaways without making a phone
call and pay at the store wirelessly. For this second one, you will need the
newest pay machines. The Visa company has successfully tested and proved this
new technology for the past years; most clients have connected their Visa cards
to their devices such as cellphones and wearables. Apple Pay, Google Pay, and
Samsung Pay are allowed on this trending technology. (VISA, n.d.)
Source: visa.com
IoT and Quality services
Click-and-collect system can also apply to quality
dine-in restaurants. Customers would be capable of preordering food made with
fresh ingredients online and be given an estimated completion time. Then,
servers would be notified with a digital check-in system. Finally, the food is delivered
to customers upon arrival; this allows for all types of restaurants, even luxurious.
This online ordering method also benefits
people who don't preorder food before visiting a restaurant. It allows walk-ins
to order food without needing to wait for an available waiter/waitress,
something I believe would rapidly increase service on a busy night. Good food
with swift service translates to happy customers and a positive reputation. (Sharma, 2016)
Capacity Monitoring
Restaurant capacity could be monitored by
putting sensors connected to the Intranet restaurant at every table; therefore,
your restaurant's table availability could be displayed in real-time and made
public on the restaurant's website or app.
Imagine it like the space counter outside some
car parks; the system will avoid the potential dissatisfaction of a customer
arriving at the restaurant to see that it's already full.
Special Offers
Continuing with the previous example, the data
collected from the restaurant capacity could be used another way. I.e., let's
say it's a Saturday night and business was not nearly as good as you were
expecting. The sensors at the tables show that the restaurant has been under 20%
capacity for more than 2 hours. The restaurant is barely making a profit today.
So an automatic SMS alert is sent to previous customers informing them that
there is a special offer on drinks at the restaurant, 2 for the price of 1!
That ought to attract some business on a Saturday night! The digital menus
would be automatically updated, and all staff alerted to the price change.
This could also be used with the inventory
system, which knows the expiry of all ingredients. Maybe some chicken wings are
close to expiry, so a special offer for that could be created to avoid waste.
And after all, who doesn't love a good deal?
Source: messagemedia.com
So to conclude, IoT in simple words makes your business all
connected to improve the profits or whichever your KPIs are. In addition, using this
technology makes daily activities easier to conclude on time, which
is a magnificent way to understand how your business is operating.
The article's content has been valuable, and it is advantageous to know the relationship between the internet of things and the restaurant business.
The article is beneficial for entrepreneurs in restaurants because we can see a window into the digital world, in every way, from service to customer experience. IoT has been developing, and it is essential to highlight the benefits obtained when you know how to exploit the value of things in a digital world.
Updating restaurants through these platforms increase their search potential as customers always share a good, satisfactory service experience.
Definitivamente está herramienta es punta de lanza. Se adecúa a los propósitos de cada emprendedor. Conozco varias personas que se identifican con este cambio y les reditua amplia publicidad. La recomendaré con mis conocidos.
¡Así es! IoT es una herramienta totalmente útil y práctica. Cada vez mas los negocios se estan volviendo mas vanguardistas y están haciendo un mejor trabajo en el tema de servicio a cliente cuando mas se integran al mundo digital.
Esperamos que esta información haya sido de totalmente tu ayuda. ¡No olvides compartir!
Es una herramienta muy útil, no me había puesto a pensar en todos los beneficios que puede tener y el provecho que se le puede sacar, me asustaba un poco el sentirme "vigilada" pero es una forma diferente de ver Lot Gracias!
Es natural sentirse vigilados, y mas cuando se trata de tecnología no se sabe a qué se está enfrentado cada uno. Sin embargo, no todos los avances tecnológicos están en contra de la evolución de soluciónes. El Internet de las cosas a sido un tema del cual se seguira hablando y generando polémica, por ello es siempre importante mantener un balance entre las operaciones humanas con las que se pueden delegar a los sistemas o Softwares, de esta manera damos mas voto de fe a los usuarios y a los empleados.
Espero que te sea útil esta información. Sigue al pendiente de nuestros posteos para conocer más sobre el mundo digital.
IOT is one of the major discussions these days, as you have mentioned click and collect system is a very precise explaination on how the IoT works. The capacity monitoring you mentioned in your article, it would be so good if I launch a physical business as my restaurants it would be so good if I will be able to monitor through an IoT device. Perhaps the IoT devices are more intelligent, and that is quite an information that we can't consider our laptops and smart phone as an IoT devices.
As you mention, IoT systems are more intelligent since, as explained, it is like putting a brain on something that isn't supposed to be brilliant by nature. IoT is a clear example of how many ways Digital Transformation is creating the perfect solutions for business; It will be perfect for your business to have an intelligent system that can analyze every single detail that can provide you with the ideal results.
Nice post.
ReplyDeleteThanks, Kendaln. Feel free to share it :)
DeleteThe article's content has been valuable, and it is advantageous to know the relationship between the internet of things and the restaurant business.
ReplyDeleteThe article is beneficial for entrepreneurs in restaurants because we can see a window into the digital world, in every way, from service to customer experience.
IoT has been developing, and it is essential to highlight the benefits obtained when you know how to exploit the value of things in a digital world.
Updating restaurants through these platforms increase their search potential as customers always share a good, satisfactory service experience.
Welcome back, Fiorellana!
DeleteAs you said, the information provided in this article is super practical for restaurant bussines and many other industries.
Remember, Digital Marketing abroad many things, follow us on Instagram and TikTok to learn more
Find us in both platforms as @theseomedia!
This blog is very informative, keep up the great work Karen!
ReplyDeleteHi, Jonah!
DeleteThanks for the feedback, feel free to share it if you want it and also don't forget to follow us on Instagram and TikTok as @theseomedia
Definitivamente está herramienta es punta de lanza. Se adecúa a los propósitos de cada emprendedor. Conozco varias personas que se identifican con este cambio y les reditua amplia publicidad. La recomendaré con mis conocidos.
ReplyDelete¡Así es! IoT es una herramienta totalmente útil y práctica. Cada vez mas los negocios se estan volviendo mas vanguardistas y están haciendo un mejor trabajo en el tema de servicio a cliente cuando mas se integran al mundo digital.
DeleteEsperamos que esta información haya sido de totalmente tu ayuda.
¡No olvides compartir!
Es una herramienta muy útil, no me había puesto a pensar en todos los beneficios que puede tener y el provecho que se le puede sacar, me asustaba un poco el sentirme "vigilada" pero es una forma diferente de ver Lot
ReplyDeleteGracias!
Hola.
DeleteEs natural sentirse vigilados, y mas cuando se trata de tecnología no se sabe a qué se está enfrentado cada uno. Sin embargo, no todos los avances tecnológicos están en contra de la evolución de soluciónes. El Internet de las cosas a sido un tema del cual se seguira hablando y generando polémica, por ello es siempre importante mantener un balance entre las operaciones humanas con las que se pueden delegar a los sistemas o Softwares, de esta manera damos mas voto de fe a los usuarios y a los empleados.
Espero que te sea útil esta información. Sigue al pendiente de nuestros posteos para conocer más sobre el mundo digital.
¡Saludos!
IOT is one of the major discussions these days, as you have mentioned click and collect system is a very precise explaination on how the IoT works. The capacity monitoring you mentioned in your article, it would be so good if I launch a physical business as my restaurants it would be so good if I will be able to monitor through an IoT device. Perhaps the IoT devices are more intelligent, and that is quite an information that we can't consider our laptops and smart phone as an IoT devices.
ReplyDeleteAs you mention, IoT systems are more intelligent since, as explained, it is like putting a brain on something that isn't supposed to be brilliant by nature. IoT is a clear example of how many ways Digital Transformation is creating the perfect solutions for business; It will be perfect for your business to have an intelligent system that can analyze every single detail that can provide you with the ideal results.
Delete