Welcome back to another exciting topic about restaurants. Today our leading actor is called BIG DATA, and I am glad to explain how we can take advantage of it to increase sales in Restaurants. Let´s get started! Sources: bookingblogmedia.blogspot.com What is big data? Big data represents a massive volume of both structured and unstructured data that is so large and difficult to process using traditional database and software techniques. Yet, the process can draw meaningful conclusions from datasets that seem entirely irrelevant to the human brain of even a less powerful computer program. Sources: YouTube.com Small restaurant with big data Sources: YouTube.com How to collect information Big Data Analytics? Big data analytics provides relevant data in a few easy steps: POS system. It all starts with the POS system , as it keeps a perfectly accurate record of all orders and financial transactions per guest. Phone calls . Many visitors call restaurants to book a tabl
How many times have you opened a website a legend appears asking
if you want to accept the cookies? By instinct, you click on "accept",
but probably you had no idea what is that.
Hello and welcome back, entrepreneurs!
Sadly, the delicious topic that I
am about to present is not a recipe but is helpful information. This note will
cover a reliable and powerful tool. Today's menu is Cookies.
I will introduce to you the topic,
starting to answer the most obvious question, "what is", and then, I
will explain their purpose in Digital Marketing and how you can apply them.
Web cookies for dummies
Cookies are like a memory that users'
devices save from one particular website. When you accept the cookie, your
device immediately allows the site to remember you, so the site will not
require information whenever you get access again. The site will keep you logged
in and will check your activity. (Kukulva, 2021) Each cookie has a different ID, so sharing
one cookie with another user gets impossible.
For example, when you logged in for
the first time on your laptop to your Facebook account, your email and password
were required, but that only happened once if you didn't delete your browser's
cookies.
In 1994 Lou Montulli created them
while an employee at Netscape company. He noticed that the site had some gaps
when customer relation was. (Singleton, 2000) He was trying to fix the Internet's
problem, the website memories. Anytime users get access to a site, they need to
log in repeatedly. Since then the idea of cookies arise
What are cookies used for?
In short, their primary function
is to make your navigation process easier for each user, without having to put
your credentials anytime the person get access to the same site. Let's check
this with an example:
According to Statista, between
2019 - 2020, users spend 145 minutes on Social Media (Statista, 2022); that means that a person should
rewrite their email and password more than ten times per day if cookies have
not existed. For websites is precisely the same, when your customers get access
at your restaurant site for a booking, and they visited before, the cookie
store at their laptops will remember them
Types of web cookies
Even though the purpose is equally
the same, their functionality differs, and this is why web cookies are in two different
flavours:
First-party cookies: Are stored
directly by the website or domain the user is visiting. These cookies are most famous
for E-commerce businesses. First-party cookies collect data, and only the website
owner can get access.
Are first-party
cookies used in advertising? The answer is not really, since they belong to the
site user.
Third-party cookies: Created
by a secondary domain. Their existence is to track the activity made for each
user inside of the site, mainly used for advertising since they can understand
the user behaviour and therefore, ads according to the user lifestyle will be display
Cookies in Digital Marketing
Even when it seems that cookies
are annoying, they are pretty cool, and for Digital Marketing, their services are
very needed. From the advertising perspective, the cookies can target your audience
in age, gender, location and else, and also the behaviour on your website and in
your Social Media platforms.
Remember that to better
communicate with your audience; you need to understand their behaviour and
which section of your website they visit the most; this aspect will allow you
to know how, why, and when.
Why it is essential to delete web cookies on your
browser
The Meta Compliance blog express
that the principal reasons why you should delete them from the browser are:
·Slow your browser: Unfortunately, they
can make your system run slower.
·Security: As they store data, users'
information might be in danger under a cyberattack. Therefore, to protect your
info, it is highly recommended to delete cookie browsers once in a while.
·Personal information: Cookies store your
data and behaviour; they can understand your likes and habits.
·Public or shared computer: This might
sound from an ancient era when people visited the café Internet to check their
emails. The cookies start to work whenever you use a computer and log in to
your email or your social media platforms.
(Meta Compliance, 2019)
The process can vary according to
the browser, but in general, from Google to Internet Explorer, you have to click
on the settings and select the option in Privacy and Security. I will let you see
this short video where the settings are located.
The Kaspersky website explained
that cookies are not dangerous; they can damage computers or devices due to
their naturality. They do not provide viruses, but they can be reached for
cyberattacks. (Karspersky).
Moreover, you need always to know
that cookies can be limited
Conclusion:
It is difficult to define if
cookies are good or bad. It depends on the use that you are going to give them.
Firstly, you must consider what information you will need and why. Data protection
is a topic that is on-trend every day, and some users feel to identify whit it.
Nobody wants to share their info with others. However, as we explained before,
the nature of cookies is to improve the user experience will the person is
navigating inside the website. Most small business owners don't know how to create
a web page, so they pay for it. If you are in this situation, explain to the
website creator what you are looking for, he must guide you in the best way!
Don’t forget to share the article and follow us on Instagram and LinkedIn.
Author: Karen Amezcua
Keywords use
in order of appearance:
#HowWebCookiesWork
#WebCookiesForDummies
#WhoInventedInternetCookies
#WhatAreWebCookiesUsedFor
#TypesOfCookies
#CookiesInDigitalMarketing
#CategoriesOfWebCookies
#DeleteWebCookies
#AreWebCookiesBad
References
Karspersky. (n.d.). Karspersky. Retrieved from
Karspersky: https://www.kaspersky.com/resource-center/definitions/cookies
Kukulva, M.
(2021, July 23). New Programatic. Retrieved from New Programatic:
https://newprogrammatic.com/blog/what-are-browser-cookies-in-digital-advertising/
MDN Contributors. (2022, January 20). Developer
Mozilla. Retrieved from Developer Mozilla:
https://developer.mozilla.org/en-US/docs/Web/HTTP/Cookies
Meta Compliance.
(2019, March 25). Meta Compliance. Retrieved from Meta Compliance:
https://www.metacompliance.com/blog/why-its-a-good-idea-to-clear-cookies-on-your-browser/#:~:text=There%20are%20a%20number%20of,and%20then%20steal%20personal%20data.
Singleton, S.
(2000, July 11). CATO. Retrieved from CATO :
https://www.cato.org/commentary/how-cookie-gate-crumbles#:~:text=Cookies%20were%20invented%20by%20Internet,sites%20become%20viable%20commercial%20enterprises.
Statista. (2022,
January 28). Statista. Retrieved from
https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/#:~:text=Daily%20social%20media%20usage%20worldwide%202012%2D2020&text=As%20of%202019%20and%202020,minutes%20in%20the%20previous%20year.
Es la mejor y más útil información que he recibido en mucho tiempo y yo que decía"para que dem#@* me sirven las cookies, hasta ahora entiendo Gracias Karen por tan útil información!
I like how you mentioned about the cookies and how the information can be used in the website when it comes to seeing the habits and the patterns of the consumers. I like how well informed article is, now I won't be afraid to accept the cookies, no matter how unhealthy it is 😅😂. I like the idea about the personal information that is included in it, how habits can help with the data and how different devices also plays important role in it. Well written
Hi Shivika, I'm glad to hear that you are willing to accept the cookies. It is said that soon they will disappear. However, it is also essential to consider what was their purpose, and this was like the first step after many other successful tools that we have now on digital transformation marketing
Don't forget to follow us on LinkedIn and Instagram as well; we share more and more information about digital marketing that you might be interested
Hello Karen, Thank you for giving us this necessary and valuable information. In my particular case, I did not understand the use or why these cookies appear on websites and often, I accept them without understanding why. However, I did not know what they were doing. The operating system will work slowly. Now I understand why it is important to clean the cache. The excellent information in the article was straightforward to understand the subject. Now I must pay attention to which sites I must accept or better avoid. How often do you think it is necessary to clean the cache, and if this does not eliminate the searches that we have made?
Hi Fiorella, That's a very excellent question! I recommend that you do it at least once every 6months. You don't need to do it pretty often, remember that when you do that, the logging access from all your websites is deleted, and probably you find this process a little bit annoying after a while; the decision is up to you.
And as you say, you must verify which websites you are visiting before providing personal information such as email and particularly bank information. Before sharing your knowledge on those sites that you don't find trustable, always take time.
Awesome blog and good tip to clear your cookies every now and then to stay safe online. But all that talk of cookies made me hungry...
ReplyDeleteEs la mejor y más útil información que he recibido en mucho tiempo y yo que decía"para que dem#@* me sirven las cookies, hasta ahora entiendo
ReplyDeleteGracias Karen por tan útil información!
This comment has been removed by the author.
ReplyDeleteI like how you mentioned about the cookies and how the information can be used in the website when it comes to seeing the habits and the patterns of the consumers. I like how well informed article is, now I won't be afraid to accept the cookies, no matter how unhealthy it is 😅😂. I like the idea about the personal information that is included in it, how habits can help with the data and how different devices also plays important role in it. Well written
ReplyDeleteHi Shivika,
DeleteI'm glad to hear that you are willing to accept the cookies. It is said that soon they will disappear. However, it is also essential to consider what was their purpose, and this was like the first step after many other successful tools that we have now on digital transformation marketing
Don't forget to follow us on LinkedIn and Instagram as well; we share more and more information about digital marketing that you might be interested
Hello Karen,
ReplyDeleteThank you for giving us this necessary and valuable information. In my particular case, I did not understand the use or why these cookies appear on websites and often, I accept them without understanding why. However, I did not know what they were doing. The operating system will work slowly. Now I understand why it is important to clean the cache.
The excellent information in the article was straightforward to understand the subject.
Now I must pay attention to which sites I must accept or better avoid.
How often do you think it is necessary to clean the cache, and if this does not eliminate the searches that we have made?
I appreciate any help you can provide.
Hi Fiorella,
DeleteThat's a very excellent question! I recommend that you do it at least once every 6months. You don't need to do it pretty often, remember that when you do that, the logging access from all your websites is deleted, and probably you find this process a little bit annoying after a while; the decision is up to you.
And as you say, you must verify which websites you are visiting before providing personal information such as email and particularly bank information. Before sharing your knowledge on those sites that you don't find trustable, always take time.
Thank you for sharing your doubts. See you soon!
Interesting information!!!
ReplyDeleteThanks Olga! DOn't forget to share it!
Delete